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Statistical Significance Calculator

Run a two-proportion z-test on two conversion rates to check whether the difference between them is statistically significant at 95% confidence.

How to Use Statistical Significance Calculator
  1. 1Get conversions and visitors for both groups you're comparing
  2. 2Enter all four numbers, comma-separated (conv_A,visitors_A,conv_B,visitors_B)
  3. 3Click Calculate to see the z-score and significance verdict
  4. 4Only treat the difference as real once it's significant — a non-significant lift could just be noise
Frequently Asked Questions

No — this tool runs the exact same two-proportion z-test on the same four inputs (conversions and visitors for groups A and B). It's listed separately for people who search 'statistical significance' rather than 'A/B test,' but the calculation is identical.

It measures how many standard errors apart your two conversion rates are. The result is flagged significant at 95% confidence when the absolute z-score exceeds 1.96.

This calculator's significance check is fixed at the 95% (z=1.96) threshold — it reports the z-score and lift so you can compare against a stricter threshold yourself if needed, but the pass/fail verdict shown is always for 95%.

The z-test formula accounts for unequal sample sizes in its pooled-variance calculation, so you can enter mismatched visitor counts for A and B without issue.

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