SEO ToolsAnalytics ToolsFree Tool
CTR Calculator
Divide clicks by impressions to get your click-through rate — enter both counts from your search console, ad platform, or email report for an instant CTR percentage.
How to Use CTR Calculator
- 1Find your click count and impression count for the period you're measuring
- 2Enter both numbers, comma-separated (clicks,impressions)
- 3Click Calculate to see your CTR percentage
- 4Compare the result against your own historical CTR for that page, ad, or campaign
Frequently Asked Questions
CTR = (clicks ÷ impressions) × 100. Impressions are how many times your link, ad, or listing was shown; clicks are how many of those views resulted in an actual click.
Google Search Console (for organic listings), your ad platform's campaign dashboard (for paid ads), or your email service's report (for email CTR) all show these two numbers directly.
It varies a lot by context — a top-3 organic search result might see 10-30% CTR, while a display ad might see under 1%. Compare against your own past performance in the same channel rather than a single universal benchmark.
No — it's a plain ratio calculator. Position, ad format, and audience all affect CTR in the real world, but this tool just computes the percentage from the two numbers you provide.
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