Refund Rate Calculator

Refund Rate = Refunds ÷ Total Orders × 100.

This tool bands above 5% as high (worth investigating product quality or listing accuracy), 2-5% as moderate, and under 2% as good, against a fixed industry-average note of 2-5% for ecommerce generally.

The tool notes that high refund rates can also hurt marketplace search rankings on platforms like Amazon, beyond the direct cost of the refunds themselves.

Your choice — just count them consistently over time so your refund rate trend is meaningful.