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Conversion Rate Calculator

Calculate your ecommerce conversion rate from orders and visitors, compared against fixed reference benchmarks by category (electronics, fashion, food & grocery).

How to Use Conversion Rate Calculator
  1. 1Enter total orders and total visitors for the period
  2. 2Click Calculate to see your conversion rate and how it compares to category benchmarks
Frequently Asked Questions

Conversion Rate = Orders ÷ Visitors × 100 — a straightforward ratio from the two numbers you enter.

No — they're fixed reference figures built into the tool (overall ecommerce average 1-3%, electronics ~1.5%, fashion ~2.5%, food & grocery 3-5%), not pulled from any live or current industry data source.

No — it calculates one blended conversion rate from total orders and total visitors, without segmenting by visitor type.

This tool only measures the rate, it doesn't diagnose causes — common levers include page speed, checkout friction, trust signals, and product page quality, but investigate those separately.

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