Product Pricing Calculator

Retail Price Calculator solves for price from wholesale cost and a target margin only. This tool adds an optional selling/platform fee percentage on top — useful if you sell through a marketplace or payment processor that takes a cut before you see the money.

Any percentage-based fee taken out of your sale price before you keep the rest — e.g. a marketplace commission or payment gateway fee. Enter 0 if you sell direct with no such fees.

The calculator solves for the selling price so that, after paying the fee percentage, you still net your target margin on cost — the price rises to absorb the fee, not your margin.

The calculator shows an error — at that point there's no finite price that can deliver both your margin and cover the fee, so reduce one of the two percentages.