Engagement Rate Calculator

Engagement Rate = (total interactions ÷ reach or followers) × 100. Interactions typically include likes, comments, shares, and saves combined — use whatever total your platform's analytics reports.

Reach (actual people who saw the post) gives a more accurate 'engagement per view' figure; follower count is easier to grab but overstates the denominator if only a fraction of followers actually saw the post. Be consistent about which one you use when comparing posts over time.

It varies widely by platform and audience size — smaller accounts often see higher engagement rates (5-10%+) than large accounts (often under 2%), since engaged niche audiences interact more per follower than broad, passive ones.

Either — just enter the total interactions and total reach/followers for whichever scope (single post, week, or full campaign) you're measuring.