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Win Rate Calculator
Calculate your sales win rate — the percentage of closed deals you won — from your deals won and total deals closed.
How to Use Win Rate Calculator
- 1Enter the number of deals won
- 2Enter the total number of deals closed (won + lost)
- 3Click Calculate to see your win rate
Frequently Asked Questions
Win Rate = Deals Won ÷ Total Deals Closed (Won + Lost) × 100. Open/in-progress deals aren't counted — only deals that have actually closed one way or the other.
That depends on your definitions — some teams only count deals that reached a formal proposal/negotiation stage before being won or lost. Use whatever denominator matches your team's reporting convention consistently.
It varies hugely by industry, deal complexity, and how early/late in the funnel you start counting — this tool doesn't benchmark against your industry, it just computes the ratio for the numbers you provide.
Win rate measures deal-count conversion (won vs. total closed). Quota Attainment measures revenue achievement against a target, regardless of how many individual deals it took to get there.
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