MSRP Calculator

No — they're fixed ratios of the MSRP this tool computes: MAP is always shown as 75% of MSRP, and wholesale as 50% of MSRP. They aren't separately configurable inputs, so treat them as illustrative reference points, not your actual negotiated MAP/wholesale terms.

MAP Pricing Calculator computes MAP directly from your cost and a target margin — a more direct calculation. This tool computes MSRP first (cost + markup), then derives MAP/wholesale as fixed percentages of that MSRP — a different, less direct path to a MAP-like figure.

It varies hugely by industry and product category — this tool doesn't recommend one, it computes MSRP for whatever markup % you enter.

No — this is a pre-tax figure. Add applicable sales tax/GST separately for the final customer-facing price.