Business ToolsProfitability ToolsFree Tool
Markup Calculator
Calculate your selling price and resulting gross margin by applying a markup percentage on top of your cost.
How to Use Markup Calculator
- 1Enter your cost
- 2Enter your desired markup percentage
- 3Click Calculate to see your selling price and the resulting gross margin
Frequently Asked Questions
This tool applies markup directly to cost. Cost-Plus Pricing Calculator first adds an overhead-per-unit figure to cost before applying the margin — useful when overhead is a meaningful share of your expense per item.
No — markup is profit ÷ cost, margin is profit ÷ selling price. A 40% markup does not equal a 40% margin; margin will always be the smaller number for the same sale. Use the Margin vs Markup Calculator to compare both from the same inputs.
It depends on your industry and desired margin — this tool doesn't recommend one, it computes the resulting price and margin for whatever markup % you enter.
It's the margin percentage implied by your chosen markup, shown alongside the price so you can see both figures without running a separate calculation.
Related Tools
Profit Margin Calculator
Calculate your profit amount and profit margin percentage from total revenue and total cost.
Cost Plus Pricing Calculator
Calculate a selling price by adding overhead per unit to your direct cost, then applying your desired profit margin on top of that combined total cost.
Margin vs Markup Calculator
Enter your cost and selling price to see both the markup percentage (profit ÷ cost) and margin percentage (profit ÷ price) side by side, so you stop confusing the two.
Wholesale Price Calculator
Calculate the wholesale price you'd offer a reseller by applying a wholesale discount percentage off your retail price.