Keystone Pricing Calculator

No — keystone pricing is defined as exactly doubling cost, so the markup (100%) and gross margin (50%) are fixed outcomes of that rule, not separate inputs you can tune. If you need a different margin, use a different pricing tool (like Markup Calculator or Retail Price Calculator).

It's a traditional retail rule of thumb, common historically in categories like apparel and general merchandise — but a flat 2x multiplier ignores category-specific costs (shipping, returns, marketing) that vary a lot by product. Treat it as a quick starting point, not a universal rule.

MSRP Calculator lets you enter any markup percentage. This tool applies exactly one specific rule — always exactly 2x cost — with no markup input at all.

No — it's a single-step cost-to-retail calculation. For a separate wholesale price off of an existing retail price, use the Wholesale Pricing Calculator.