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Freemium Pricing Calculator

For subscription apps: project your MRR and ARR from your free user count, expected free-to-paid conversion rate, and paid plan price.

How to Use Freemium Pricing Calculator
  1. 1Enter your total free user count
  2. 2Enter your expected free-to-paid conversion rate
  3. 3Enter your paid plan price
  4. 4Click Calculate to see projected paid users, MRR, and ARR
Frequently Asked Questions

You supply it based on your own product's actual free-to-paid conversion data, or an industry benchmark if you're pre-launch — the tool notes a typical SaaS freemium range of roughly 2-5%, but you must enter the figure yourself, it isn't measured automatically.

No — like the Subscription Pricing Calculator, this is a SaaS/app-specific tool grouped here alongside the ecommerce calculators; it applies to freemium subscription products, not physical inventory.

No — it's simply MRR × 12, assuming your paid user count stays constant. Real ARR will differ once you factor in monthly churn and new conversions over the year.

The tool's default reflects a commonly cited SaaS freemium benchmark (2-5%), but real rates vary enormously by product and market — treat any assumed figure as a rough planning estimate until you have your own data.

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